Digital Marketing Analyst

  • Spring Edge
  • Bengaluru, Karnataka, India
  • Apr 02, 2017
Full time Marketing Media-Journalism Research Telecommunications

Job Description

Monitor industry trends, best practices and techniques to ensure correct account success; proactively seek out, identify and test new opportunities for client programs.

Proactively identify program challenges and formulate actionable solutions based upon findings.

Ideating and crafting strategies for brand, Managing blogs, writing blogs, copy for brochure, web banners etc.

Monitoring the performance of campaigns and other marketing efforts, evaluating them and taking proper measures to improve the performance. Performing activities relating to Search Engine Optimisation on a continuous basis.

Reviewing and actively managing website and other online assets and sources.

Analyzing market research and plan promotions, competitions and other various creative marketing techniques based on the research results.

Continuous review and active management of website and other online assets.

Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.platforms like google adwords etc.

PPC Implementation (Google Adword) - Research & Analysis Campaign, Design Ad Group, Landing Page Optimization, Tracking & Monitoring.

Design, build and maintain our social media presence.

Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Identify trends and insights, and optimize spend and performance based on the insights